You may think travelling to Peru to buy cotton sounds like a massive undertaking — especially if your cloth makers are based in Germany.

And for most companies it is.

But not MEY Story. The 93-year old German leisurewear maker sources all of its cotton from Peru because the country’s Pima cotton guarantees superb comfort and skin feel. The 10,000 km journey begins when the cotton is hand-harvested in the foothills of the Andes and is transported to the north of Europe. There, German clothiers transform it by hand into the comfortable premium t-shirts and shorts MEY Story is known for.

The brand’s motto is “belief in briefs” — a symbol of their never-ending belief that the simple things should be done as well as the complex. Their t-shirts and shorts are so comfortable that you will want to slip them on when you get home from work, and stylish enough that you can still duck down to the local shops; fantastically suited to the laidback Brisbane lifestyle.

MEY Story can also personalise t-shirts with your initials in various fonts and colours providing a sophisticated statement for your wardrobe, or the perfect finish for a gift. Please enquire in-store.