In their own words, Eton have been “obsessed” with men's shirts since 1928.

From formal business to smart casual, classic white to refined modern patterns, Eton produces premium shirts designed in Sweden and manufactured in Europe. Their fabrics guarantee the high performance that characterises the easy-iron Eton shirts, delivering care-free, all-day performance.

Eton exclusively uses extra long staple cotton (ELS), which is characterised by its extra fine and long fibers, resulting in durable yarns and elegant shirt fabrics. Eton’s unique finishing process gives their shirts a 24/7 crisp look, so it’s hard to find a shirt that has better reliability and value for money.