Our Story
A Legacy of Luxury
Menswear, Born in 1981
When Mitchell Ogilvie started the store that became the menswear institution it is today, the year was 1981 and he was only 21 years old. Mitch’s vision was to build Brisbane’s finest luxury menswear emporium, catering to men of all ages, and providing a customer service experience that was incomparable.
Introducing the Australian market to premier Italian labels like Brioni, Brunello Cucinelli, and Canali, Mitch stocked the finest Italian suits, shirts, and accessories he could find, forging deep, long-lasting connections with generations of tailors and clothing houses on his yearly buying trips.
In 2011, Mitch welcomed business partner and fellow director Aung Lynn into the company to manage the Mitchell Ogilvie store experience and collections.
Mitch remains heavily involved in the strategic direction of the business, and still joins Aung on the annual pilgrimage to Italy to select from the next season’s designs, while catching up with old friends in fashion.
Mitchell Ogilvie
Mitchell Ogilvie for the australian financial review
Father & Son, 1962
Retail was always in the blood.
Mitch’s father, Patrick Ogilvie, was a celebrated milliner in Brisbane, renowned for crafting exquisite hats and veils for the city’s most discerning clientele. His store, Ogilvie Hats, in Rose Arcade, stood just next door to what would one day become Mitch’s first store. Admiring Brisbane’s elegantly dressed tastemakers, it was only natural that Mitch’s own passion for fashion would flourish.
first store, 9th April 1981
A dream became a reality, Edward Street
Opening the doors of his first store at 243 Edward Street in 98sqm store, Mitch—working alongside his sister—quickly established the destination as Brisbane’s premier address for menswear.
190 Edward Street, 20th September 1999
It was time for an upgrade.
After 20 years at 243 Edward Street, Mitch bought the building at 190 Edward Street moved his store up the road where it stood for 13 years. Photographed L-R Patrick and Mitch.
FORTITUDE VALLEY, 2001
Mitch by Mitchell Ogilvie
From 2001- 2013 Mitch opened up a second store at the Emporium on 1000 Ann Street, Fortitude Valley curating a refined selection of labels such as Gant, Paul Smith, and Ben Sherman, alongside additional brands offering elevated casualwear.
168 Edward Street, 2011
The Flagship
Renovating behind the scenes for two years to create a state of the art Menswear store, Mitch eventually moved to his current store. The same year he brought on his right hand man Aung as Managing Director.
canali store, 2012
Canali Store
At the same time opening 168 Edward Street Store, Mitch opened a free standing Canali Store directly next door. Photographed L-R Mitch with Paolo Canali at the opening of the Canali Store in Brisbane City.
The doors opened, 2024
The right next step: James Street
Having always believed there was a market for refined casualwear — a vision he first explored through his Mitch by Mitchell Ogilvie store in the Valley — Mitch recognised immediately that James Street was the natural next chapter. When the opportunity arose to open a second location on the renowned James Street precinct in Fortitude Valley, Mitch embraced it wholeheartedly, expanding his curation of world-class labels and bringing the Mitchell Ogilvie sensibility to a new and discerning clientele.
Meet the team
Tailoring Menswear Excellence, Together
Aung, Managing Director
Aung Lynn
Joined the Mitchell Ogilvie Menswear family in 2011
For Aung, the best part of his job is meeting people and getting to know them. He has an abundance of clients-turned-friends who value his friendship as much as his style. Lucky for them, his style is also pretty great!
FOUAD, Senior Sales Associate & Merchandiser
Fouad Kouzi
Joined the Mitchell Ogilvie Menswear family in 2011
When you walk into the store and are hit with beauty and order, Fouad is the man behind this first impression. Fouad’s passion is visual merchandising and his creativity is second-to-none.
AMY, Operations Manager
Amy Braatvedt
Joined the Mitchell Ogilvie Menswear family in 2008
Though it’s rare to see Amy in the store, it doesn’t mean she isn’t hard at work. Amy has been working in fashion retail since she was 18, originally in the Country Road stockroom before finding her way here. Amy looks after all our back of house operations from the office upstairs.
