Named after the Danish Fairy tale, The Emperor’s New Clothes, Ten c forces one to look beyond the fads and trends and towards the value of well-crafted clothing.

Ten c’s philosophy of looking past trends and towards timeless experiences, Seeing Beyond applies this stream of thought to our everyday lives, encouraging us to take note of what surrounds us.

While made exclusively in Italy, Ten c pulls its influence from Japanese craftsmanship. Specially engineered Japanese textiles comprise the breadth of Ten c’s products, with special attention to OJJ -- or Original Japanese Jersey. The Original Japanese Jersey ( OJJ fabric ) is used and manufactured jersey fabric with unique properties by Ten C.

OJJ is manufactured exclusively in Japan and then only cut, sewn and dyed by Ten C in Italy. This unique material lives with you and adapts. Traces of use are formed, which give the material a used look, which is only formed through your use. Accordingly, there are no two jackets with the same look.

The material lives on a certain stiffness which becomes softer during use and adapts to the body.

Traces of use - similar to jeans, the jacket gives your own character.

As always all the OJJ Shells can be worn with all the Down Liners.

Ten C craft durable and technical investment pieces intended to stand the test of time, styles that never go out of style. Believing that expert craftmanship can help reduce our carbon footprint, something as simple as this t-shirt will work now, and for seasons to come.