Etro
Kean Etro, head of menswear design for Etro, is noted for use of colour and exploration of pattern. Mitchell Ogilvie has chosen to launch Etro in the flagship store with a blaze of colour, tailored stripes, checks and signature paisleys; luxury fabrics in clean-cut, slim fit designs, perfect for the urban professional. ‘The shirt is the main garment in a man’s wardrobe that never changes: one collar, two sleeves,' explains Kean. So he has subverted traditions by alternating fabrics and colour of collar and cuffs, using horizontal strips and contrasting patterns.
