March 21, 2017

The conversation between Brioni and the world’s legendary men is constant. Since its foundation in Rome in 1945, the house has been the lifestyle choice of Hollywood stars, heads of state and business leaders globally. Reaffirming this bond, Brioni introduces its new advertising campaign featuring American actor Samuel L. Jackson.

An icon of cinema and style, L. Jackson has been recognized as the highest-grossing actor in history and for his outstanding performances in movies including Pulp Fiction, Star Wars, Django Unchained and The Avengers in which he played some of the most memorable screen characters of our time.

In the black and white images captured in Los Angeles by photographer Gregory Harris, the brand’s impeccable tailoring and ready to wear highlight the strong personality of the actor in the subtle mix of timelessness and modernity.

The campaign sees the introduction of the tagline “Tailoring legends since 1945″, a tribute to the Company’s legendary tailoring art and a reference to the legendary men the brand has dressed throughout its history.

Shop the Brioni SS17 collection in-store now.